Stone Island ‘Colour’ Event – London

Stone island held an evening event at their Brewer Street flagship store in London on 20th March which focused on the new Spring/Summer collection, highlighting the brand’s expertise in dyeing techniques.

The ‘Colour’ event was attended by representatives from SPW in Italy (including Carlo and Sabina Rivetti), UK distribution agency Fourmarketing plus a few lucky customers, including members of the OA Forum. Stone Island Shadow Project lead designer, Errolson Hugh, also made an appearance.

The Brewer St store had been reconfigured to display a few select pieces from the new collection whilst the backdrop wall of the store had been transformed into a giant display screen showing a video explaining the history and process of dyeing expertise Stone Island has developed over the past 30 years. The Stone Island Dye-Lab now has over 60, 000 dyeing “recipes” that are constantly being experimented with to create their specialist technical outerwear.

A short review video of the evening has just been released.

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A preview of the new Stone Island collection, which is now available in-store and online, can be seen below.

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